Online portfolios are a simple way of creating a digital presentation of skills or examples of projects that can be displayed by a professional. They’re an easy way to demonstrate (particularly in more creative/visual based fields) the skills and knowledge that an individual possesses in a more tangible way than dot points on a resume might convey. It’s also an effective and simple method to add additional content and promotable material into a website, without detracting from the site’s key messaging.
A good online portfolio is more than a showcase of past work. It is an experience that will stay with visitors to the website as a result of the impression it has left on them. Much like how websites should be engaging and dynamic with their design, a portfolio should demonstrate your capabilities and skills in its presentation and content.
Elements of a portfolio that should be considered in the design process include:
A well crafted portfolio can have additional benefits to a website beyond simply displaying abilities or skills. Filling in the metadata of any images and pages, choosing a good domain name for hosting and making sure to use strategic keywords for Google to associate with the site can be simple ways to improve a design portfolio’s ranking on Google search results.
Online portfolios can be an effective way to present yourself to the digital market. Consider employing this strategic marketing tool to utilise your website to its fullest potential.